MY STORY

Becca Kingery, PCM

I didn’t learn about the blue collar world from a textbook or a boardroom. I grew up in it.

I’m the daughter of a master electrician. I watched my dad run service calls, manage his business, and build a reputation one job at a time. I saw the long days, and weekends working, the pride in doing things the right way, and the stress that comes with providing for your family and employees. Contractors and suppliers are not just customers to me. They are family and friends, dinner table conversations, and real people trying to make it.

That foundation shaped every step of successes and milestones of my 27 year career.

I married my high school sweetheart, who is now a general contractor. So even as my career moved into corporate leadership, my home life never left the trades. Today, my own sons are following the same path. One is already working in construction, and another is pursuing a future in the commercial refrigeration business. The trades are not something I market to. They are something I live alongside every day.

Professionally, I spent 27 years building a career in blue collar industries, including 14 years with a leading OEM in HVAC. Those years taught me the power and complexity of the two-step distribution model. Manufacturers selling through distributors who sell to contractors like my dad. Like my husband. Like my kids’ future customers.

I saw firsthand what works and what breaks down.

I worked closely with distributors who were expected to grow share, support contractors, manage supplier programs, and somehow make marketing work without the right tools or leadership. I watched well-funded programs fail because they were disconnected from how contractors actually buy. And I saw how strong relationships, smart program design, and clear execution could drive real results when marketing respected the realities of the field.

That experience gave me a rare perspective.

I understand the blue collar customer because I grew up with them.
I understand the corporate side because I helped build it.
And I understand the marketing challenges because I’ve spent decades watching them collide.

Blue collar businesses do not need flashy marketing. They need marketing that works as hard as they do. Marketing that supports sales, respects relationships, and fits the way this industry actually operates.

That’s why I started Fixer Marketing.

I created Fixer Marketing to help distributors and suppliers bring clarity, structure, and execution to their marketing efforts so they can better serve folks like my dad. I've mastered how to bridge the gap between corporate strategy and real world selling. And to help the blue collar businesses grow without losing what makes them trusted in the first place.

This work is personal to me. And it always will be.