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The Most Expensive Misunderstanding Distributor Leaders Create Jan 07, 2026

Most distributors donโ€™t fail because the market turned on them.
They fail quietly by the decisions they keep making about marketing.

In two-step distribution, marketing is often handed off instead of...

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Why Sales Feels Unsupported Dec 30, 2025

Sales teams feel the pressure first. The gaps show up later.

In distribution, sales is the business.

Sales drives growth.
Sales owns the customer relationship.
Sales lives and dies by dealer acquisi...

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Excuses That Hold You Back | Strategy for Blue Collar Distributors Dec 22, 2025

By Becca Kingery, Founder, Fixer Marketing

In the blue collar world, distributors build this country one order, one truck, one customer at a time. But even the best run businesses hit a wall when str...

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