Driving Demand
at the Branch
Fixer Marketing & Prokeep · Spring 2026
Most branch promotions look great in the planning meeting and fall apart at the counter. This series is about fixing that. Three sessions. Real execution. No guesswork.
Branch teams are not anti-marketing. They are anti-programs that create more work than they remove and produce nothing they can point to. If that sounds familiar, you are in the right place.
Hosted by Becca Kingery, Fixer Marketing and Luke Marshall & Brooks Young, Prokeep
What We Cover
- 01 What Actually Works at the Branch
- 02 How to Build a Branch Promotion That Survives the Branch
- 03 Winning the C-Suite with Clear Financials of a Promotion
Sessions are 45 minutes each. All registrants receive access to recordings and are entered into the giveaway drawing.
Branch marketing keeps
breaking in the same places.
It is not that distributors and suppliers do not care about the branch. It is that they keep designing programs from the outside and expecting the branch to carry them out. The counter staff has six things happening at once. They are not thinking about your quarterly promotion. They are thinking about the customer standing in front of them.
This is a fixable problem. It requires looking honestly at where promotions break down, what branch managers will and will not do, and how to build the financial case that keeps leadership invested. That is what these three sessions are about.
- Programs built at HQ that never get communicated to the counter
- Branch managers who nod in the meeting and file the flyer in a drawer
- No clear way to measure what a promotion actually did for the business
- Leadership asking what marketing cost, not what it produced
Distributors the average OTC buyer shops
Loyalty is not the default. Timing, availability, and the experience at the counter drive the decision. Most promotions miss all three.
OTC visit increase from one well-built promotion
One distributor applied three specific promotion priorities and drove triple the OTC foot traffic, a 27% sales lift, and 67% growth in attachment sales.
Branch respondents behind this research
The takeaways in these sessions come from actual branch data, not marketing theory. We looked at what branch teams say blocks promotion effectiveness.
Three sessions. One clear progression.
We build from tactics to execution to financial proof. Each session stands alone. Together they give you a complete system.
April 2, 20261:00 PM ET
What Actually Works at the Branch
Branch marketing advice is easy to find and hard to use. This session skips the theory and goes straight to what the data shows. We look at which tactics consistently drive OTC results, which ones just look good in a recap, and what your branch numbers are already telling you if you know how to read them.
What you will walk away with
- Why OTC buyers shop multiple distributors and what actually determines where they buy
- The real blockers that kill branch promotions before they reach the counter
- What branch data reveals about promotion effectiveness versus what marketers assume
- The short list of tactics that produce measurable results at the counter, consistently
- How to stop designing programs from the outside and start building ones the branch will run
April 9, 20261:00 PM ET
How to Build a Branch Promotion That Survives the Branch
A promotion that does not get executed is not a promotion. It is a PDF in someone's inbox. This session covers how to design promotions that branch teams can actually run, customers can understand in 30 seconds, and you can track without building a new spreadsheet every month.
What you will walk away with
- How to design a promotion that works for the counter, not just the marketing calendar
- What to communicate to branch managers, when to do it, and how to keep them from filing it away
- The execution checklist that keeps branch promotions alive past the launch date
- How Prokeep customers use branch communication tools to keep promotions visible at the point of sale
- What branch managers will actually do versus what they will politely agree to in a meeting
April 16, 20261:00 PM ET
Winning the C-Suite with Clear Financials of a Promotion
You ran the promotion. Now prove it worked. Most marketing teams can tell leadership what they spent. Very few can tell them what the business got in return. This session covers how to build the financial story that gets leadership bought in before the promotion launches and keeps your budget intact after it ends.
What you will walk away with
- The metrics that actually matter to a CFO versus the ones that matter to a marketing team
- How to build a simple financial model for a branch promotion that leadership can follow
- The difference between activity reporting and business impact reporting
- How to frame promotion results in a way that secures more budget instead of just accounting for what you spent
- What a clean post-promotion financial summary looks like and how to build one leadership will actually read
If you have ever launched a promotion
that died at the counter,
this is for you.
This series is for the people responsible for making branch marketing work in the real world. Not the ones who create slide decks about it.
Distributor marketing leaders
Building programs that branch teams will actually run and that leadership will fund again next year
Branch managers and regional leaders
Responsible for counter volume and tired of being handed promotions designed by people who have never worked a counter
Sales leaders
Accountable for field results and looking for promotion approaches that actually support the team instead of creating more to explain
Supplier and OEM marketing teams
Selling through distribution and needing programs that distributors will execute and can prove are worth funding
Anyone responsible for proving ROI on marketing
If you have had to defend a marketing budget to a CFO without a clear financial story, Session 3 was built for you
Free 1-Hour
Marketing Program Review
One registered attendee will be selected to receive a complimentary Marketing Program Review from Fixer Marketing. This is not a courtesy call. It is a structured, working session on a real promotion or marketing program you are running right now.
What the review covers
- An honest look at your current branch promotion or marketing approach
- Where execution is breaking down and why
- What the financial story does and does not support
- Specific, prioritized recommendations you can act on immediately
Available to active clients by engagement only. One winner drawn after the series concludes. Must be registered and have attended at least one session to be eligible.
People who have actually done this work.
Fixer Marketing works with distributors, OEMs, and manufacturers to build marketing programs that connect to how the business actually sells. That means branch reality, counter execution, and financial accountability, not theory about customer journeys. With 27 years of experience in manufacturing and utility marketing management, Becca Kingery started Fixer Marketing because she saw a consistent gap between what marketing departments create and what branches can execute. This series closes that gap.
Becca Kingery
Founder & President, Fixer Marketing Group
Prokeep works with hundreds of distributors on branch communication, customer engagement, and the operational workflows that determine whether a promotion actually reaches the customer. They bring real visibility into what happens at the counter, where most promotions succeed or stall. Their role in this series is to connect the marketing strategy to what branch teams and counter staff can realistically execute.
Luke Marshall
Director of Strategic Alliance Growth, Prokeep
Brooks Young
Director of Marketing, Prokeep
Register anyway. Stay in the loop on replay and The Honeycomb.
Sessions are recorded. If you cannot make the live date, register now to stay informed about replay availability. Recordings may also become available later through The Honeycomb, Fixer Marketing's paid learning system for distribution marketing leaders. We will let you know when access opens.
Stop guessing. Start building.
Three sessions. Practical execution. Real financials. Branch marketing that works as hard as the people running the counter.
Free to attend. Registration takes 60 seconds. Recordings available to all registrants.
