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The Trades Referral Economy™ and the Dealers Your TMs Shouldn’t Be Chasing

If a dealer says, “We don’t advertise. All our work comes from referrals,” believe them.
They’re not looking for growth. The...

Sales teams feel the pressure first. The gaps show up later.

In distribution, sales is the business.

Sales drives growth.
Sales owns the customer relationship.
Sales lives and dies by dealer acquisi...