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The most expensive misunderstanding leaders create: when marketing is reduced to tactics, profit suffers
The Most Expensive Misunderstanding Distributor Leaders Create Jan 07, 2026

Most distributors don’t fail because the market turned on them.
They fail quietly by the decisions they keep making about marketing.

In two-step distribution, marketing is often handed off instead of...

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Becca Kingery, founder of Fixer Marketing

Becca Kingery, PCM

Founder and President of Fixer Marketing. I'm not an agency. I'm a fractional marketing leader that helps distributors and OEMs in the blue collar industries.

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